Digital Twin: AI Editor Persona
Your editorial voice, amplified by AI. A custom-trained persona that knows your style guide, understands your audience, and maintains your brand's unique voice at scale.
Every news organization has a distinct editorial voice — the way it structures headlines, the tone it strikes, the vocabulary it favors. Our Digital Twin service creates an AI persona trained specifically on your publication's body of work. It doesn't replace your editors; it gives every writer in your newsroom an always-available style guide that actually understands context, suggests improvements, and ensures consistency across every piece of content.
Capabilities
Brand Voice AI
An AI model fine-tuned on your publication's archive, style guide, and editorial preferences. It understands your voice the way a veteran editor does — because it learned from your best work.
Content Suggestions
Real-time suggestions for improving clarity, engagement, and adherence to your editorial standards. Like having a senior editor review every draft before it reaches the desk.
Headline Generation
Generate multiple headline options that match your publication's style. Optimized for both editorial quality and audience engagement, with A/B testing recommendations.
Style Enforcement
Automated style guide compliance checking. Catch deviations from AP style, house style, or any custom rules before publication. Especially valuable for freelancers and new hires.
Who Is This For?
Clone Your Editorial Voice
Let's build a Digital Twin that captures what makes your publication unique and amplifies it across every piece of content.
Journalaism Learning Program
A structured, self-paced learning program that takes you from AI novice to confident practitioner. Includes assessments, exercises, and certification.